Last month, Mountz Jewelers’ very own Director of Sales, Darrell Shipley was interviewed and featured in an article on beyond4cs.com about the best time of year to buy a diamond ring. This is one of the more common questions that people ask when considering making the big purchase, and we don’t blame them. Buying a diamond ring can be an extremely important decision, and buyers want to make sure they have the best information available, both on pricing options and selection.
Over a three month period, the author of the piece reached out to around 100 jewelers and industry experts and posed this question to them:
“When is the best time of the year to buy a diamond engagement ring and why?”
The Results
With so many respondents being given such an open ended question, answers were across the board. The top response was that there is no best time to buy a diamond engagement ring, with 40 respondents giving this answer. The second most popular response was to buy the ring when you are ready to propose, which had 13 respondents. After that, summer, two months before you plan on proposing, January, July, and August were the next most popular responses. All other responses given came in with only a few votes each.
Planning Ahead
As one of the experts surveyed, Darrell Shipley weighed in on the topic:
“At Mountz Jewelers, we like to think that any time of year is an excellent time to buy a diamond engagement ring but given that the most popular time of year to propose is around the holiday season, we encourage our customers to begin their engagement ring shopping towards the end of summer and early fall.
Allowing 3 to 4 months to develop a relationship with your local jewelry professional, ensures you get the perfect engagement ring. Especially if you are looking to have a one-of-a-kind custom ring created. It is also around this time of year, that you will begin to see diamond and engagement ring sales at your local jewelry retailers.
Special financing options, discounts, and an extended selection of diamonds and engagement rings are just a few reasons to consider making your engagement ring purchase during this time of year.”
Let Us Help You!
As evidenced by the numerous different responses, there may never be one correct answer to the question! One person’s best time to make the purchase may not be another’s. However, here at Mountz Jewelers, we always recommend taking the time to get to know your jeweler so they can help you through the process.
If you are looking to purchase a diamond ring, or have additional questions about the process, reach out to Mountz Jewelers today! As Central Pennsylvania’s premier jeweler for over 30 years, our experts can help you make the best decision for you.